Center for Cultural Innovation & Arts Council for Long Beach Present
3 Professional Development Opportunities in Long Beach
To register: www.cciarts.org/losangeles.htm or call (213) 687-8577.
Attention Long Beach residents and current CSULB students: please call the
CCI office at 213-687-8577 directly to register for all workshops. The Arts
Council for Long Beach is providing partial scholarships for Long Beach
artists who register.
Selling Your Art, Selling Yourself and How to Feel Comfortable Doing Both
Is your portfolio ready to show to galleries? Do you know which galleries to
approach? Do you know how to approach them? Learn how to best represent
yourself, your work, and determine the right course for your art career in
this intensive practical workshop. As a curator, art writer, art consultant,
former gallery director, and artist, Ashley McLean Emenegger has an in-depth
knowledge and insider perspective of the Los Angeles art world. In her
workshop, A. McLean will help guide visual artists through the process of
preparing themselves to promote their work and develop the relationships
necessary to advance their careers.
A. Mclean is an artist advisor, independent curator, art writer, and visual
artist career coach. She recently launched the art consultancy firm Milo +
McLean and founded McLean Fine Art in 2004. She has worked with several art
institutions including the Santa Monica Museum of Art and Armory Center for
the Arts, Pasadena. In 2009, A. McLean served as managing editor for THE
Magazine LA. As Director of Bandini Art Gallery, Culver City, A. McLean
curated many of its critically recognized exhibitions. Her independent
curatorial projects have been reviewed in the LA Times, Artweek, Artscene,
Review Magazine, and The Huffington Post, among others. As an independent
writer, her art reviews and articles have been featured in multiple
publications and she is on staff with flavorpill.com. During her tenure as
Executive Director of the Gallery 825/LAAA, she presented hundreds of
exhibitions and educational programs that received public and critical
acclaim. She has provided her artist career workshops through multiple
venues including UCLA, MOCA, Santa Monica Museum of Art, Japanese American
National Museum, Santa Monica City College, Fullerton College, Pasadena City
College, and Flintridge Foundation, among many others.
This workshop is designed for emerging visual artists. This class is limited
to 25 people.
Date: Saturday, June 4, 2011
Time: 10:00am - 1:00pm
Location: The Collaborative Gallery, 421 W. Broadway Avenue, Long Beach, CA
90802 Parking is available free on-site at The Collaborative Gallery.
Cost: Register for all 3 workshops for a special price of $100 (BOA/CCI
members and Long Beach Artists) or $125 (non-members). Register for
individual workshops for $40 (BOA/CCI Members and Long Beach Artists) or $50
(non-members).
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The Art of Marketing: Creating a Plan That Works for You
Admit it. You are so caught up in finessing your craft that non-artistic
decisions are often made on the fly. Marketing? Branding? You know you need
to do it but where do you start? How do you expose your work to those who
matter? With a marketing plan in place, you'll have a blueprint to guide you
as you move your project forward. This workshop will cover the planning
process, help you think about your brand, and provide you with tools and
resources you need to create a marketing plan that will work for you.
In this workshop we will:
• Explore strategies that will help you identify your target audience
• Learn to communicate what your work is about
• Analyze the ever-evolving list of marketing tactics so you can determine
the most strategic way to reach your audience
Nancy Hytone Leb discovered the field of Arts Administration in 1998 and
gleefully left the ad agency world behind. She started Hytone Arts
Management in 2004 and is also the Director of Training for the Center for
Cultural Innovation. In addition to providing marketing, development and
management guidance to arts organizations, Nancy creates and presents
marketing workshops for both artists and arts organizations on behalf of
CCI, L.A. County Arts Commission, and the National Arts Marketing Project.
She also mentors dance groups through Pentacle/Help Desk LA.
From 1998 - 2004, Nancy was the Director of Marketing and Development for
Playhouse West in Walnut Creek, CA. Previously, she held senior account
management positions at three of California's largest advertising agencies
working on national brands such as Toyota, Saturn, Honda, Leap Frog Toys and
California Pizza Kitchen. Nancy received a graduate certificate in Arts
Administration from Golden Gate University and her B.A. from Iowa State
University.
This workshop is designed for individual artists of all disciplines who are
interested in improving their marketing skills. This class is limited to 25
students.
Date: Saturday, June 18th, 2011
Time: 10:00am - 1:00pm
Location: The Collaborative Gallery, 421 W. Broadway Avenue, Long Beach, CA
90802 Parking is available free on-site at The Collaborative Gallery.
Cost: Register for all 3 workshops for a special price of $100 (BOA/CCI
Members and Long Beach artists) or $125 (non-members). Register for
individual workshops for $40 (BOA/CCI Members and Long Beach artists) or $50
(non-members).
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Funding Your Artistic Work
Stephen Sondheim famously said, "Art isn't easy. Even when you're hot.
Advancing art is easy. Financing it is not." Artist/entrepreneurs in today's
market place need to rethink their expectations about project fundraising.
Participants will increase their knowledge about grants and learn the
importance of exploring a variety of fundraising tools in order to increase
their unearned income and produce more art.
In this workshop we will:
1. Help you broaden your perspective on project fundraising options for
individual artists
2. Consider project fundraising basics such as developing your database,
creating budgets and determining where to best focus your efforts
3. Discuss the lay of the land and grant strategies for individual artists
4. Introduce new fundraising ideas, beyond grants, that can be incorporated
into project fundraising plans
Corbett Barklie is committed to deep engagement with artists and artist
collectives whom she believes are the backbone of the creative community. It
is the brave new work undertaken at the grassroots level that informs the
field, ultimately shapes the work of arts institutions, and expands the
palate of the arts consumer. As an arts coach, Corbett works to re-define
the idea of "stabilization" by looking beyond individual organizations and
their ability to exist for long periods of time. Her work focuses on
stabilizing the flow of high quality artistic impulses and product with
minimal corporate infrastructure.
Corbett was the founding Director of Loretta Theatre, the Executive Director
of ARTS Inc., and served as the Deputy Director of Development for Center
Theater Group. She worked with the NEA as an assessor and consultant in
their Challenge & Advancement Program. Since 2002, Corbett has been an
Adjunct Professor in the University of Southern California, School of
Theatre. She also produces theater and writes essays.
This workshop is designed for individual artists of all disciplines who are
interested in improving their fundraising skills. This class is limited to
25 students.
Date: Saturday, June 25th, 2011
Time: 10:00am - 1:00pm
Location: The Collaborative Gallery, 421 W. Broadway Avenue, Long Beach, CA
90802
Cost: Register for all 3 workshops for a special price of $100 (BOA/CCI
Members and Long Beach artists) or $125 (non-members). Register for
individual workshops for $40 (BOA/CCI Members and Long Beach artists) or $50
(non-members).
To register: www.cciarts.org/losangeles.htm or call (213) 687-8577.
Attention Long Beach residents and current CSULB students: please call the
CCI office at 213-687-8577 directly to register for all workshops. The Arts
Council for Long Beach is providing partial scholarships for Long Beach
artists who register.
